Traxit brings together 19 current and former leadership team members who built, scaled and successfully exited Tractive. We invest our own capital in early-stage consumer startups and support founders as strategic sparring partners, sharing practical advice, our network and hands-on operating experience.
Approach
Our own money.
Our experience, too.
We act as strategic sparring partners for founders, helping them think through decisions and tackle practical challenges. We share our network and hands-on experience in product, software, hardware, marketing, growth, sales, operations, finance and HR as well as strategy, fundraising, investor relations and M&A.
Consumer startups.
With first revenues.
We invest at the seed stage in consumer businesses with first commercial traction. We’re particularly interested in recurring revenue models, hardware with subscriptions and PetTech, with a focus on businesses with strong growth potential. We typically invest alongside other investors as part of a funding round.
Portfolio
Team
Traxit brings together 19 current and former Tractive leadership team members with experience across the business.
Co-managing director of Traxit
Former Chief of Staff at Tractive. Previous Experience at Zalando and refurbed.
Co-managing director of Traxit
Former VP Finance at Tractive. Previous Experience at Vivatis and KPMG.
Former VP Product at Tractive, spanning subscription, app and hardware. Now VP Product Management at hello again.
Former EVP North America at Tractive. Previous Experience at Furbo.
Former VP Software Engineering at Tractive. Previous Experience at Shopify and Microsoft.
Former VP Hardware at Tractive. Currently leading Shopify's Checkout Experience team.
Former Chief of Staff and VP Data at Tractive. Previous Experience at HOFER KG.
Former CTO at Tractive. Previous Experience at Catalysts (now Cloudflight) and Microsoft.
Former VP Data and Web Engineering Lead at Tractive. Previous Experience at Microsoft.
Former VP Marketing at Tractive. Previous Experience at trivago.
Operations leadership at Tractive, with experience in logistics and international scaling.
Former VP Human Resources at Tractive. Previous Experience at Runtastic (adidas).
Former CMO at Tractive. Previous Experience at trivago.
Co-founder and former CEO at Tractive. Previous Experience at Amazon and Microsoft.
Director of R&D at Tractive. Previous Experience at emporia Telecom and Qualcomm.
Co-founder and former Mobile Lead at Tractive. Previous Experience at emporia Telecom.
Former VP Amazon & Retail at Tractive.
VP Firmware and Hardware at Tractive. Previous Experience at KEBA.
Former COO & CFO at Tractive. Previous Experience at KPMG.
Our next chapter
We know the value of having experienced people to turn to when building a business. With Traxit, we’re sharing that experience and the lessons we’ve learned over 14 years of building and scaling Tractive.
If you’re building a consumer business with first commercial traction, especially one with recurring revenue, hardware with subscriptions, or a focus on PetTech, we’d love to hear from you.
